Privacy Policy

Introduction

Equity Level Operations ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our website at equityleveloperations.com or engage with our consulting services.

Information We Collect

We may collect the following types of information:

• Contact Form Submissions: When you submit our contact form, we collect your name, email address, company name, and message content.
• Compliance Gap Assessment: When you complete our compliance assessment tool, we collect your name, email address, company name, and your assessment responses regarding operational and compliance practices.
• Client Intake Form: When you complete our client intake form, we collect your name, email address, company name, license types, operating states, number of facilities, current software stack, METRC status, biggest operational challenge, engagement timeline, and referral source.
• Service Inquiry Form: When you submit a service inquiry on one of our service pages, we collect your name, email address, company name, and a description of your current situation.
• Newsletter Subscription: When you subscribe to our newsletter, we collect your email address.
• Consultation Booking: When you schedule a consultation through our booking system, your booking information is processed by our scheduling provider (Calendly).
• Usage Data: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data is collected only after you provide consent via our cookie consent banner.
• Communications: If you contact us directly via email or other means, we may retain records of that correspondence.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide requested services
• To communicate with you about our consulting offerings
• To improve and optimize our website and user experience
• To analyze website usage trends and performance
• To comply with legal obligations and protect our rights

Cookies and Tracking Technologies

Our website uses Google Analytics (tracking ID: G-SCF2MN2FR9) to analyze site traffic and usage patterns. Google Analytics uses cookies to collect anonymous usage data, including pages viewed, time on site, and referral source.

When you first visit our website, you will see a cookie consent banner. Analytics cookies are blocked by default and are only activated if you click "Accept." If you click "Decline," no analytics data is collected. Your preference is stored locally on your device and remembered on subsequent visits.

We also use localStorage (a browser storage mechanism) to remember your cookie consent preference and certain form states. localStorage is not transmitted to our servers.

You can change your cookie preferences at any time by clearing your browser's local storage for our domain, or by using your browser's cookie settings.

Third-Party Services

We use the following third-party service providers to operate our website and deliver our services:

• Vercel — Website hosting and deployment
• Supabase — Database and authentication services for storing form submissions, assessment results, and newsletter subscriptions
• Google Analytics — Website traffic analytics (with your consent)
• Resend — Transactional email delivery for follow-up communications and newsletter messages
• Calendly — Consultation scheduling and booking management

These third parties process your information only to the extent necessary to perform their functions. Each provider maintains its own privacy policy governing the data they process. We encourage you to review their policies directly.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions and related communications are retained for the duration of our business relationship and a reasonable period thereafter.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal data
• The right to withdraw consent for data processing
• The right to object to or restrict certain processing activities

To exercise any of these rights, please contact us using the information provided below.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information, including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at info@equityleveloperations.com. We will respond to verifiable requests within 45 days.

European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with your local data protection authority.

Our lawful basis for processing personal information includes your consent (for analytics cookies), performance of a contract or pre-contractual steps (for form submissions and consultations), and our legitimate interests (for website security and improvement).

Email Communications and Unsubscribe

If you subscribe to our newsletter or submit a form, you may receive follow-up email communications from us. Every email we send includes an unsubscribe link. You can opt out of further communications at any time by clicking the unsubscribe link in any email or by contacting us directly. Unsubscribe requests are processed immediately.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: